Scream Pretty: A Journey of Style, Empowerment, and Sustainability

Posted on May 06 2024

Scream Pretty, an award-winning British jewellery brand, emerges as a beacon of bold self-expression and affordable luxury. Founded in 2016 by the visionary sisters Lucy Lee and Jessica Pearce, this family-run business epitomises the fusion of style and sustainability in the world of jewellery.

At the heart of Scream Pretty's ethos lies a commitment to empowering individuals through jewellery that celebrates personal style and fosters self-expression. Their mission is clear: to create daring designs that not only enhance outer beauty but also ignite inner confidence. With every piece, they aim to contribute to a more sustainable future through ethical practices and high-quality craftsmanship.

The brand's signature style revolves around the concept of the curated ear, where piercings and ear cuffs intertwine to create bold, standout looks. From on-trend huggie hoops to statement ear cuffs and threader earrings, Scream Pretty offers a diverse range of stylish, high-quality jewellery designed for everyday wear.


Over the years, Scream Pretty has quite rightly attracted attention for its innovative designs and ethical practices. From being awarded 'Best Emerging Jewellery Brand' by Retail Jeweller magazine to being a finalist in the Boutique magazine 'Brand of the Year' awards.

So, get stacking and get mixing and matching with Scream Pretty. Go forth and let each piece ignite your inner confidence.



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