Welcome Luv AJ to UK shores. Loved by LA’s hottest, Luv AJ is renowned for being the go-to brand for jewellery with attitude. Created by designer Amanda Thomas as an after school project over ten years ago, Luv AJ has grown up in style whilst staying true to its roots. Grunge meets femininity in feisty fashion with layered necklaces, multi-hoop earrings and spiked rings, topped off with fabulous stones for that dose of glam.
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