Cookies
We may occasionally use alphanumeric identifiers ("cookies") which are transferred to your computer's hard drive through your web browser to enable our system to recognise your browser when you use the Website and to monitor traffic patterns. Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our Website.
Some cookies on our Website are set by third parties. In particular, we work with The Trade Desk, Inc. ("The Trade Desk" or "TTD"), a programmatic advertising platform (demand-side platform), which sets cookies and processes online identifiers on our Website to deliver and measure interest-based advertising. The Trade Desk uses these cookies to recognise your browser across websites, to build and match advertising audiences, to control how often you see an advert (frequency capping), and to measure whether adverts lead to visits or conversions. Where you have given consent, The Trade Desk may also create and use identifiers such as Unified ID 2.0 (UID2) and European Unified ID (EUID), which are derived from information such as a hashed email address or telephone number, for the same advertising purposes.
The Trade Desk cookies set via the adsrvr.org domain include:
| Cookie | Provider/Domain | Purpose | Typical Duration |
| TDID |
The Trade Desk (adsrvr.org) |
The Trade Desk's primary identity cookie. Stores the identifier used to recognise your browser across sites for interest-based advertising, audience matching and frequency capping. | Up to 1 year |
| TDCPM |
The Trade Desk (adsrvr.org) |
Records the most recent cookie-sync between The Trade Desk and partner advertising and data platforms. | Up to 1 year |
| TTDOptOut |
The Trade Desk (adsrvr.org) |
Set if you opt out of The Trade Desk advertising, so that your opt-out preference is remembered. | Up to 5 years |
These advertising cookies are not strictly necessary for the Website to function and are used only where you have given your consent. You can withdraw that consent at any time.
How to control or opt out of The Trade Desk cookies
You can opt out of The Trade Desk's use of cookies for interest-based advertising directly at www.adsrvr.org. You can also opt out across multiple advertising vendors, including The Trade Desk, via the European industry opt-out tool at www.youronlinechoices.com. More information about how The Trade Desk uses data is set out in its Services Privacy Policy, available on The Trade Desk website. Opt-outs are stored in a cookie, so if you clear your cookies or use a different browser or device, you will need to opt out again.
More generally, you may modify your web browser to prevent it from accepting new cookies, to notify you when a cookie is received or to disable cookies entirely. Doing so, however, may prevent you from enjoying certain features of our Website. You can find out more about cookies and how to manage them by visiting ico.org.uk/for-the-public/online/cookies.
How we use this information
- to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
- to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
- to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data (i.e. the order form OR registration form);
- to notify you about changes to our Website or services;
- to ensure that content from our site is presented in the most effective manner for you and for your computer.
- to administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
- to improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
- to allow you to participate in interactive features of our Website, when you choose to do so;
- as part of our efforts to keep our Website safe and secure;
- to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
- to make suggestions and recommendations to you and other users of our Website about goods or services that may interest you or them.
We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).